Longchamp outlet acclaimed its new flagship abundance outlet on Rue Saint-Honoré with a affair and a dinner.

“It was absolutely aggressive by Catherine Deneuve,” said Jessica Alba in a attending evocative of the iconic French actress, bisected her hair pulled aback in a top ponytail. “The dress acquainted so ’60s, so it’s our avant-garde yield on Catherine Deneuve.”

When in Paris?

“When in life!”

Alba was central Longchamp’s flagship reopening on 404 Rue Saint-Honoré. Entering the store, the extra and Honest Company co-founder airish for photos, afore walking beeline into an elevator to the additional level, area she remained in a bankrupt off VIP area with abutting acquaintance Kelly Sawyer.

“It’s such a archetypal French brand,” said Alba. “I adulation their bags. They’re timeless, cool elegant, but they’re still funky. And they do all those collaborations with altered artists and designers like Jeremy Scott, and the accomplished nylon, bankrupt bag. It’s something that now anybody has bent on to and has affected them, but they were accomplishing it 30 years ago.”

The cocktail event, hosted by the Cassegrain family, who own the affluence house, was a anniversary of the advance and reopening of the Longchamp flagship, now a three-story, 7,500 aboveboard bottom shop, as able-bodied as a new men’s bazaar beyond the street.

With Soko arena DJ in the flagship and Frédéric Beigbeder abaft the turntable on the men’s side, the night brought out artisan Ryan McGinness, models Lindsey Wixson and Liu Wen, and French actors Lambert Wilson, Audrey Tautou, Leïla Bekhti and Mélanie Laurent.

Soon, Alexa Chung – accepted face of cheap Longchamp – showed up.

“I’m channeling myself tonight, but I am a huge fan of so abounding French actresses and singers, France Gall I love, Francoise Hardy – anyone with France in their name,” said Chung after at the banquet that followed central Hôtel de la Marine, a abundant architecture on Place de la Concorde.

“I assumption there are beneath of them in London, so I don’t see them there, and in New York, it’s alone if I anytime aberrate into Soho that I attending up, and I’m like, ‘Oh yeah, that.’ It’s nice,” she said of her Longchamp ads, bashed all over Paris. “I’ve consistently been a fan of France in general, so if I aboriginal met the Longchamp outlet ancestors – and they are in fact a accepted family-run business – I just acquainted like they and their cast accept captured that Parisian appearance and array of ancestry actuality that I acknowledge to.

She added: “And then, abreast from that, I just like them as humans as able-bodied as the things they make.”

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