French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week. DOIT Retail Brands has bagged the master franchise rights for Longchamp in UK.
Leather goods major Longchamp outlet was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family. “We wanted to partner with a global fashion brand and were looking for synergies.
Longchamp already has a loyal clientele in UK and was scouting for an UK partner. Its products are universal, simple and sophisticated and cater to a wide audience. The brand has maintained its luxury values of craftsmanship, creativity and quality. We are delighted to bring the brand to UK,” said Radha Kapoor, founder and director of DOIT Retail Brands.
Longchamp owns more than 300 exclusive stores globally and retails from another 1500 points of sales. It is famous for its iconic leather Longchamp handbags, luggage, shoes, and other fashion accessories sold at retail stores like Selfridges and Bloomingdale’s besides its own stores. Kapoor said the company is scouting for a second location in Mumbai and is keen on Palladium.
“Real estate costs are high and there is a dearth of quality real estate. We would like to take it slow with Delhi and Mumbai and we may look at other locations like Chennai and Bengaluru going forward. The brand is in the affordable luxury space and considering the footfalls, malls make more sense than high street,” she said. Kapoor said the brand could be positioned somewhere between Louis Vuitton and Michael Kors.
The 1,000 square feet store at The Emporio mall in New Delhi will retail Longchamp’s bestselling products like Le Pliage Heritage, Penelope, Roaseau and Le Pliage Cuir bags along with other accessories. Longchamp sale announced annual sales of 566 million in 2015. It stated its revenue grew 15% in Asia, and the Asian market contributed 25% to overall sales.
The manufacturer Longchamp outlet accessories released another model from its more than ten-year collaboration with the fashion designer Jeremy Scott. New line of the Le Pliage made of textiles with prints depicting the old-fashioned handsets bright pink color on the background of the sky with colored planets, according to a press release sent to the editorial, “Lenta.ru” on Wednesday, June 1st.
According to the brand, “served as the inspiration for the designer’s idea of an exciting space travel, as well as surreal graphics 80s, reflected in the intricate prints of interwoven pink handsets.” The new model will be sold in a Paris department store Colette concept and all the boutiques of the Longchamp sale brand.
The company Longchamp was founded in Paris in 1948 by Jean Kassegrenom. Initially she specialized in the sale of tobacco and smoking accessories. company logo – the image of a jockey: an allusion to the name of the brand name in Paris cheap Longchamp handbags racecourse. Currently, under the brand produced male and female handbags and accessories as well as clothing and footwear for women. In the spring of 2016 the brand released a collection of bags Le Pliage Cuir Irise of shimmering skin.
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Founded in Paris in 1948 by Jean Cassegrain, French luxury house Outlet Longchamp is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage, and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections.
Inspired by origami, Le Pliage by Longchamp Outlet Uk has become a cult bag over the years. Did you know that you can now customize it as you wish? Le Pliage Personalized allows you to choose the size, pick the color, and initialize your bag. Express your creativity by designing a unique bag crafted in Longchamp’s workshops in France. Be it a coin purse, cosmetic case, shoulder bag, travel bag—make the most of this personalized service exclusively at Rustan’s Shangri-La Plaza, ongoing until May 18.
THE ICONIC FRENCH BRAND BRINGS ITS NEW PLIAGE |COLLECTION TO ITS LATEST BANGKOK BOUTIQUE
FRENCH LUXURY leather goods brand Longchamp UK recently made its presence felt in Bangkok with the opening of a boutique in Central Chidlom,
Located in the Luxe Galerie zone, the 66 square-metre shop-in-shop maintains a touch of the cheap Longchamp personality with a small facade and window display lightbox symbolic of the brand’s Parisian roots.
Fans of the brand will be enchanted by the Pliage Wall, another signature space that displays the legendary foldable handbag in a variety of colours.
A showcase of the autumn and winter 20015 collection of the Pliage Heritage bag, and especially its mini sibling, was introduced along with the new shop. The strength of the mini Pliage lies in its ability to slip into the palm of the hand, without losing the slightest detail that gives it its force and personality.
The mini version also displays a uniquely distinctive graphic silhouette. Carried in the hand or worn across the body with its shoulder strap, it is the must-have bag, the accessory for any occasion and an evening essential.
Combining extreme luxury longchamp outlet and sublime frivolity, it also offers a concentration of know-how and elegance. The sexy little handbag comes in two remarkable sizes: the original trapezoid shaped inspired by the legendary foldable bag, and new to the family, the cross-body rectangular shaped with an envelope flap.
The “Classiques” collection comes in three colours, new Burgundy, Natural and Earth. The bolder, joyful “Tricolore” bags boast a daring selection of refined shades in Pebble, Navy blue or Ecru, set off on the gussets by a lively luminous yellow, intense coral or a delicately subtle natural hue.
The height of refinement, the flap and trimmings are crafted in black to highlight this strikingly stylish version.
In the label’s new clothing line, block colours and standout prints highlight the graphic spirit and sets the season buzzing with vibrant energy. The graphic spirit is translated not only in the collection’s sharp tailoring, which is evident even in the more rounded shapes, but also in key details, such as contrasting glazed panels on a velvet lambskin coat or skirt, a vertical grosgrain stripe on a silk blouse and a glamorous flash of gold on a black and navy blue leather jacket.
Most emblematic of all, however, is the season’s “Artwalk”. This is inspired by the Memphis Group, founded in Milan in 1981 by the designer Ettore Sottsass. Its dynamic mix of graphic shapes with mini geometric motifs in black and white turns even the simplest pieces – a silk dress, say, or a sleeveless top – into standouts. It also shows the collection’s unexpected colour combinations at their most striking, with pale pastel energised by acid yellow, rich red by candy pink, and cobalt blue by vivid orange.
I’ve always associated Longchamp Le Pliage Totes with sorority girls and prepsters of all types, but that may not be exactly accurate anymore. Sure, the brand is beloved by college students nationwide for their simple, lightweight, tan-handled nylon totes, but the French brand seems as though it would very much like to expand its reach beyond pear-studs set. Not only has Longchamp Outlet UK done several high-profile collaborations with bad boy designer Jeremy Scott, but its regular line of bags just got a big dose of modernity.
After looking at the images below for a little while, I’ve decided that it’s really the black handles that set the stage for the more fashionable future of Cheap Longchamp. You wouldn’t think that it would make such a big difference (after all, there are plenty of gorgeous designer handbags made of tan leather), but it totally does. The bags attached to those handles, in rich-toned leathers and textiles, feel a lot more grown up and stylish than their preppy predecessors.
Forget counting cars to pass the time. My teenage daughter and I have invented a new game, which we’ve dubbed Tot Up The Totes.
We’re tallying up how many women we see carrying the same handbag. Not just any old bags: the smart, understated nylon ones with the leather handles and trim that seem to be everywhere at the moment.
For the uninitiated, it is Le Pliage, from French luxury brand Longchamp. In a recent round-up of ‘It Bags’ by a fashion magazine, it was up there with the Fendi Baguette (£107) and the Hermes Birkin (from £560) – even though it costs no more than £80, and sometimes as little as £48.
If you didn’t know the name, you would certainly recognise the simple design. It’s being sported by everyone right now.
On a day trip to London alone, we’d spied 20 travelling from Charing Cross to Sloane Square. Red, beige, black, navy – one woman even had three: the roomy travel bag on one shoulder, the medium-sized shopper on the other and the dinky handbag on her arm.
And there they were again in Tunbridge Wells, Kent. They’re even taking over at my daughter’s school where the large, long-handled shopper is popular with fashion-conscious sixth-formers.
Unbelievably, more than 31 million of the longchamp bags have now been sold globally – not bad for a family-run business which started out in 1948 selling small leather goods for men.
So just how did the Longchamp foldable tote take over the world?
Celebrity aficionados clearly love them for their sheer practicality. For the A-lister on the move, no other design manages to cater for all life’s eventualities and yet still look effortlessly elegant.
The beauty of Le Pliage (which means ‘folding’ in French) is that it folds down into a neat rectangle secured by the leather flap, making it perfect for stashing in a smarter handbag for times when you need to carry a few extra bits and bobs. The Duchess of Cornwall and Mary Berry never seem to travel without one and actress Katie Holmes uses hers for gym kit.
It’s a godsend for mothers, too – the fabric wipes clean and is water resistant. Amy Adams isn’t the only Hollywood mother to be seen out and about with a child in one arm and a long-handled Longchamp in the other. Although only the stylishly single can plump for a white one like those carried by Pippa Middleton and Alexa Chung.
For the globe-trotting fashionista, meanwhile, the rainbow of colours on offer is a simple way of colour coding belongings. Fashion journalist Suzy Menkes has confessed in Vogue that she has several foldable Longchamps.
‘The smaller ones in bright colours were not so much to go with my clothes (although I am partial to purple, wine-red and turquoise). It is rather because I must know in a microsecond which bag I am grabbing each morning: the one with my laptop? With my show shoes? Or with the iPad?’
Meanwhile, for those of us who own only one, the bags have proved a welcome riposte to the eye-wateringly expensive Bag published by Laurence King bags of the Noughties, which cost almost as much as a family holiday.
‘Instantly recognisable, this is a designer handbag with a very modest price tag,’ says Sue Huey, trend forecaster at Stylus Fashion and co-author of Bag. ‘It is such a popular bag because of its refined simplicity.
‘Whilst its primary material is nylon, its use of leather trim gives it a luxe look and feel. It’s durable and incredibly versatile. And its endless colour range and size options means it’s a style often purchased more than once. It’s a transitional piece that’s functional enough for shopping, yet smart enough for dinner.’
The first Le Pliage was sold in 1993. It was developed by head of the family firm, Philippe Cassegrain, who wanted to create a practical yet stylish fold-up bag inspired by Japanese paper-folding art, origami.
He hoped to create luxe accessories for female customers. And so he did, although at first, the bag was the close-guarded style secret of Parisiennes.
It was a chic French friend who introduced me to the bag eight years ago. She had a couple in the car for her weekly shop. When I asked her what they were, she showed me and I was green with envy. They certainly knocked the spots off the plastic bags in my boot.
Then the Sloanes caught on and Le Pliage moved up a notch from emergency shopper to everyday handbag. Kate Middleton was one of the early converts. Her love of the bag (these days she appears to have most sizes, from small shopper to overnight travel bag) dates back to her student days at St Andrews.
She even had a small brown Longchamp swinging from her wrist when she graduated in June 2005.
Whereas once she no doubt just threw in a purse, lipstick and diary, these days her favourite carry-all is proving more useful for carting George and Charlotte’s toys about.
However, Le Pliage really started to go mainstream during the economic downturn, due to its affordability and discreet branding. Sales will no doubt now be boosted by the new 5p charge for plastic bags, too.
Having emerged as a modern woman’s must-have, it’s perhaps no surprise Longchamp is keen to turn the practical little bag into a lifestyle concept.
And so there is now a Longchamp Woman ready-to-wear clothing range, a shoe collection and, last year, to mark the 21st anniversary of the nylon original, a luxury leather version – and so it was that the bag that was a refreshing change from pricey designer bags gave birth to the super-expensive Le Pliage Heritage, which starts at £68. Mad Men actress January Jones has been spotted with one.
How things can so quickly come full circle – but still, I defy you not to lust after it.
It’s also worth noting there’s a more affordable leather range called Le Pliage Cuir, with prices starting at £45 for a practical cross-body bag – and all the bags in this range still fold up even though they’re entirely made of leather. The nylon original, meanwhile, can now be personalised, meaning you can choose your own colours, as well as handle lengths (some like long, I like short), three types of zips and so on.
Of course, as with any fashion fad, the counterfeit trade in Le Pliage totes is a threat to the brand and a real temptation to consumers. One friend guiltily admits that she picked up two for £4 each in a Turkish market on holiday. ‘They’re not as good quality but it’s hard to tell the difference from a distance,’ she says. Such is the extent of the problem with fakes, Le Pliage devotees have come up with a detailed checklist to help consumers quickly spot a fake.
Look closely and the leather used by Longchamp Outlet has a diamond pattern, whereas the fakes tend to have a fish-scale design.
On the reverse side of the leather flap, look out for an indent of the brand logo (a jockey on a horse) as counterfeit copies don’t usually have this. Also, the handle should be flat and the stitching in a beige thread not white.
So what is next for the Le Pliage? Trend forecasters say it’s now time for men to adopt. It’s already happening in Milan, where uber-stylish chaps are carrying them in fetching shades of lemon and coral.
I’ll have to put one on my husband’s Christmas present list – and if he doesn’t want to use it, I know someone who will …